ASDC SW mission is to provide integrated programming aimed at identifying, supporting, and developing emerging athletes at all levels throughout Alberta's southwest region. Our vision is to create a fully integrated sport environment that advances the success of our regional athletes at both the provincial and national level.
How Can ASDC Help Athletes?
Nutrition is a major part of an athlete's life and is important in optimizing performance
Mental Training provides psychological skills and strategies for improving training, practice and competition
ASDC SW media training provides athletes with communication skills for traditional and social media
News and events
AEP 2019/2020 Launches
Aug 27, 2019
Lethbridge, Alta. - Alberta Sport Development Centre Southwest (ASDC SW) is excited to launch the Athlete Enhancement Program (AEP) for 2019/2020.
Last year, AEP launched a revamped program that provided access to more athletes, regardless of skill. A total of 72 athletes registered for AEP Base and AEP Selects and received 10-weeks of strength and conditioning training at the University of Lethbridge High Performance Centre, home of Pronghorns Athletics. Athletes also participated in Winning Edge sessions on sleep, concussion awareness, mental performance and more.
The 2019/20 AEP has six programs designed to focus on developing an athletes performance. Individual training continues with AEP Base, AEP Selects, the new AEP Volt program and AEP Plus. AEP Base is the entry-level program for athletes to lay the foundation for strength and conditioning training. Cost for AEP Base starts at $175 for 10-weeks of training and Winning Edge sport science sessions. AEP Selects is our free strength and conditioning program for athletes who have completed AEP Base and meet specific requirements. The newest program is AEP Volt, which has been designed for athletes to train on their own using the Volt app. AEP Volt is for athletes wanting a high-performance training program but not able to travel to Lethbridge. Lastly, AEP Plus is our summer program for athletes wanting to maintain their level of fitness and prepare for their upcoming seasons.
Last year AEP expanded to include team training with AEP Team and a coaches networking and information program, AEP Coach. AEP Team program provides support to organizations, schools, and groups looking to improve performance through strength and conditioning and sport sciences. The program can be designed to support specific sports and age groups to meet the needs of the athletes. AEP Coach provides support to new and experienced coaches looking for a unique way to increase knowledge, skills, and connections to help develop and enhance their athletes. AEP COACH provides informal peer mentorship, promote discussion, and connect coaches in the region.
Registration is now open for all AEP programs. For more information, or to register, click the AEP tab in the menu bar above.
ASDC SW Athletes and Staff Representing Canada
Jul 22, 2019
Lethbridge, Alta. – Alberta Sport Development Centre Southwest (ASDC SW) staff and athletes are busy preparing for upcoming competitions this summer.
AEP Selects athlete Coby Iwassa will represent Canada in racquetball at the 2019 Pan American Games, July 26 in Lima, Peru. Iwassa is a veteran of the Pan Am Games helping Canada win bronze at the 2015 Pan American Games in Toronto in Men’s Team racquetball. Iwassa is the 4th ranked racquetball player in Canada and recently captured silver at the 2019 Racquetball Canada National Championships.
ASDC SW board member, and head coach of the University of Lethbridge Pronghorns track and field team, Larry Steinke will be joining Iwassa in Peru. Steinke is no stranger to international competition coaching Canada’s athletics teams at World Championships and Olympic Games. Steinke recently saw his Horns track team win three medals at the 2019 USports Championships.
ASDC SW Centre Coordinator Joshua Hoetmer is at Hockey Canada’s under-17 development camp in Calgary, July 19 to 26. Hoetmer, who works as a mental performance consultant for Hockey Canada, will be attending his third World Under-17 Hockey Challenge this fall in Medicine Hat and Swift Current. Hoetmer has also signed on for his second season with the Saskatoon Blades of the Western Hockey League.
The 2019 Western Canada Summer Games are set for August 9 to 18 in Swift Current, Sask. Current and former AEP athletes Jada Hamer (Volleyball), Finley Lothian (Swimming) and Shaye McTavish (Baseball) will represent Team Alberta. The Western Canada Summer Games brings the best athletes from BC, Alberta, Saskatchewan, Manitoba, Nunavut, Yukon and the Northwest Territories to compete in 16 different events.
ASDC SW wishes the best of luck to athletes and coaches representing Canada and Alberta. Visit asdcsw.ca for more information about programs and services offered by ASDC SW.